During a 45 year award-winning career, he was an integral part of the launch and production of 4 groundbreaking motorsports shows: “Fast Company”, “MotorWeek Illustrated” for which he won his first Emmy Award, TNN’s RaceDay and “Inside CART”.

He has vast racing experience; NASCAR, IMSA, Sprint Cars, motorcycles, and boats. Roller was instrumental in the media coverage of the ALMS for it’s entirety as Producer of television coverage and a contributor to IMSA radio.

He has produced American TV coverage of the Le Mans 24-hours 5 times. He is also a fill-in commentator the English language Le Mans & WEC telecasts. He produced a Stanley Cup Final as well as Directing 4-NCAA Soccer’s National Championships and the FIBA World Basketball Championships.

Jim’s proudest moment was being awarded the prestigious Chairman’s Emmy for his work with the NFL Network honoring the 10th anniversary of the 9-11 attacks.